The Fresh Approach Ltd was established in 1989 under the name Kibwezi Growers with a focus of exporting horticulture products around the world. With time the company mandate grew as well as its clientele base to include the domestic market which lead the management to revamp the company identity under the name Fresh Approach Ltd. This was in line with the growing operations of the company which had diversified from selling French beans to marketing a wider array of fruits, vegetables and fresh produce.

Company Vision

To deliver the highest quality produce to our customers while ensuring fair compensation to our farmers.